Program Marketing Essentials
Turn your higher ed WordPress website into a student recruitment powerhouse.
Ensure your students have everything they need to feel comfortable committing to your program. Program Marketing Essentials is a WordPress plugin that delivers:
- Rich program content (eligibility, cost, curriculum, instructors and how to apply)
- Easy-to-use program search
- Course catalog
- Faculty and staff directory
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Built upon 15 years of experience marketing for higher ed institutions, Program Marketing Essentials employs a program-centric marketing approach that delivers exponentially higher matriculation rates and improves applicant quality.
This plugin integrates with Career Profiles Pro to display relevant career data such as education requirements, salary ranges and job demand.
This plugin integrates with Career Profiles Pro to display relevant career data such as education requirements, salary ranges and job demand.
Read Our Case Study
58%
Education consumers reported
Career Outcomes as their Primary Motivation
Career Outcomes as their Primary Motivation
Features
Rich Program Profiles
Each program has navigable subpages with support for integrated curriculum, careers, FAQs, blogging, and more, right out of the box. And you can register your own subpages! It’s like a microsite for every program.
We even have zero-config breadcrumb support for the following plugins:
- NavXT
- Yoast SEO
- RankMath
- All in One SEO
Backed by Career Data
Today's prospective students are largely basing their higher ed decisions on ROI. The careers subpage integrates with our Career Profiles plugin to display current data on relevant careers, helping to prove the business case for your higher ed program.
Dynamic Program Listings
A searchable list of all your programs allows prospective students to quickly find and compare the ones that interest them.
Filter by keyword or any enabled taxonomy like program type, college, and more.
Easily control which filters are enabled or even add new ones.
Filter by keyword or any enabled taxonomy like program type, college, and more.
Easily control which filters are enabled or even add new ones.
Course Catalog
Our integrated course catalog lets you showcase the day-to-day work that prospective students will be doing.
Hook into your existing registration management system to allow students to jump straight to registering.
Hook into your existing registration management system to allow students to jump straight to registering.
Course Profiles
Give each course the spotlight to show prospective students exactly what they'll be learning and who they'll be learning it from.
Faculty & Staff Directory
Our integrated faculty and staff directory puts your most valuable asset front and center.
Faculty & Staff Profiles
Each personnel profile lets prospective students get to know the people they will be working with to achieve their goals.
Plus…
Easy Setup
Install and configure in less than 30 minutes! With just the right amount of settings, you'll quickly zero in on the best options for your school.
Totally Accessible
Every feature is rigorously tested to meet WCAG 2.1 standards to ensure that your site is a great experience for everyone.
SEO Enhanced
Designed to present your content in the most search-engine friendly way, our plugin pairs perfectly with your existing SEO plugin.
Performance Optimized
We're absolutely obsessed with website performance. So we've taken great care to include only what's necessary and optimized everywhere we can.
Advanced Templates
Our template system makes it easy to configure without overriding and just as easy to override when you need to.
Highly Extensible
Built the WordPress way, with plenty of hooks to make tweaking or adding new features as simple as possible.
Ready to start recruiting more students?
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