DURHAM, NORTH CAROLINA, March 7, 2023: Local software company Verified Studios announces the official launch of Invisible Us, which provides affordable, turnkey solutions for higher ed leaders who want to boost program applications from highly qualified students. Invisible Us offers a suite of easy-to-use WordPress plugins that offer student applicants relevant career-related data, compelling program details, and direct access to critical deadlines and contact information. Invisible Us will host a series of webinars in March and April for anyone interested in learning more about how Invisible Us can transform their program’s recruitment strategy—and save them time, money, and hassle in the process. RSVP here.
Invisible Us is born out of over 15 years of higher ed marketing at Verified, much of which involved complex website builds. Understanding that budget restrictions and efficiency needs often preclude hefty website projects, Verified decided to address the key pain points that so often prevented higher ed leaders from leaning into simpler solutions. The resulting tools are easy to install and simple to customize, but provide a level of technical sophistication that feels like a bespoke website extension. In short, Invisible Us offers university administrators, program coordinators, and web developers the power of a $100K website for the price of a plugin.
Invisible Us currently offers two plugins: Program Marketing Essentials and Career Profiles Pro. Program Marketing Essentials does exactly what its name implies: it provides students with everything they need in order to understand each program’s curriculum, faculty, cost, and answers to FAQs. Career Profiles Pro improves matriculation and retention rates by illustrating post-graduation career prospects—a key stressor for student applicants—with data from labor analytics leader Lightcast. In a market where students often question the value of the return on their educational investment, Career Profiles Pro gives them confidence in their application decisions by showing them the path to success they can expect with their degrees.
Higher ed professionals juggle a wide range of responsibilities. Worrying about their program marketing website doesn’t need to be one of them. Invisible Us offers budget-friendly, easy-to-use tools that are informed by a decade and a half of expertise in marketing for universities, colleges, and community colleges, including NC State, Duke, Appalachian State, and UNC-Greensboro. To learn more—and kickstart a new chapter for your school’s student recruitment— join an informal informational webinar with Invisible Us.
