Upcoming Webinars about the Latest Higher Ed Marketing Tools that Change Everything
Concerned about student enrollments? Have you seen other institutions providing new program and careers data on their program pages but aren't sure how to keep up (and stay within budget)?
Expensive custom development projects are becoming a thing of the past now that affordable plugins are available to more quickly accomplish student recruitment goals. Haven't explored higher ed student recruitment plugins yet? Don't get left behind!
To learn more—and kickstart a new chapter for your school’s student recruitment— join us for an informal informational webinar about the latest affordable, turnkey higher ed marketing solutions.
When?
Choose from the following options:
What Topics?
Engage in a live, interactive webinar in which we'll discuss key insights and fresh data about:
- Why higher ed institutions are scrambling to provide careers data on their websites (and why students won't enroll without it)
- Why it's no longer financially feasible to ask your staff to add this content
- What new options exist (instead of expensive custom web builds)
- How higher ed institutions are pivoting to using technical tools like plugins
Who’s Speaking?
Talk with Adam Schultz, founder of Verified Studios and co-founder of Invisible Us, and Terry Rawls, former Verified Studios client (Executive Director, Division of Educational Outreach and Summer Programs at App State) and co-founder of Invisible Us. These two higher ed marketing veterans have decades of experience and are ready to talk shop.
Adam Schultz
FOUNDER & MARKETING STRATEGY CONSULTANT
Adam is a web business revolutionary with 15 years experience in higher education marketing specializing in student recruitment and engagement. His unique blend of go-to-market, design, statistical analysis, systems optimization and business architecture skills lead to sustainable, high impact results.
Adam is also a published author. Check out our chapter (chapter 11) on higher ed marketing strategy in A Guide to Administering Distance Education, co-authored by Adam Schultz and Rachel Mork.
Terry Rawls
ORGANIZATION & ADMINISTRATION CONSULTANT
Formerly a client (and now a partner), with over 30 years in higher education, Dr. Rawls’ focus today is on helping institutions pivot into a new world. He has extensive experience in serving working adults, particularly in the hybrid and online areas, and he can help you develop and implement the management structure and strategies needed for success today.
Terry has served in every academic higher ed role from lecturer to tenured professor to Chief Academic Officer to President. The common threads across all of these experiences are managing change and creating innovations that support student success. Terry has served as a member of the board of directors of the University Professional and Continuing Education Association (UPCEA), as well as in his role as a peer reviewer for both the HLC and WASC.
For more details, visit Terry’s LinkedIn profile and be sure to check out some of his articles.
What Plugins Do We Offer?
Invisible Us offers a suite of easy-to-use WordPress plugins that help you provide student applicants highly relevant career-related data and compelling program details all in one place so they feel confident enrolling in your programs. The plugins can be purchased as a suite (at a discount) or individually.
Program Marketing Essentials
Program Marketing Essentials does exactly what its name implies: it helps you provide students with everything they need in order to understand each program’s curriculum, faculty, cost, and answers to FAQs. It’s like a microsite for every program.
Career Profiles Pro
Career Profiles Pro improves matriculation and retention rates by illustrating post-graduation career prospects—a key stressor for student applicants—with data from labor analytics leader Lightcast. In a market where students often question the value of the return on their educational investment, Career Profiles Pro helps you instill confidence in application decisions by showing students the path to success they can expect with their degree.
About Us
Invisible Us offers budget-friendly, easy-to-use tools that are informed by a decade and a half of expertise in marketing for universities, colleges and community colleges, including NC State, Duke, Appalachian State and UNC-Greensboro.
