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Four Ingredients for Building a Great Study Abroad Website

At the request of David Taylor, Director of Global Abroad Programs at Wake Forest University’s Center for Global Programs and Studies, in 2014 we took on our first study abroad program site redesign. After almost a decade of higher ed website redesigns of varying scopes, it was particularly rewarding that David and his staff were […]
April 19, 2024

Using Career Data to Transform NC State's Student Recruitment Strategy

Ultimately, our project yielded: How we got there involved a lot of learning… and an interesting twist. But let’s not get ahead of ourselves. Want the full story? Download the NCSU case study. In 2018, NC State University began a collaboration with Lightcast (formerly Burning Glass) and Verified Studios of Durham, NC. The objective: to […]
April 26, 2023
Is college worth the expense

Op Ed: Response to Representative Virginia Foxx’s Challenge to Higher Ed Institutions

“For [Representative] Foxx, holding colleges and universities accountable means requiring institutions to give students and parents more information up front about the cost of attendance, graduation rates, job prospects and earnings.” - Who’s Afraid of Virginia Foxx, Inside Higher Ed, March 9, 2023 Representative Virginia Foxx, Republican of North Carolina, has come out swinging, and […]
March 16, 2023
Studente recruitment tools that change everything

It's Official!

DURHAM, NORTH CAROLINA, March 7, 2023: Local software company Verified Studios announces the official launch of Invisible Us, which provides affordable, turnkey solutions for higher ed leaders who want to boost program applications from highly qualified students. Invisible Us offers a suite of easy-to-use WordPress plugins that offer student applicants relevant career-related data, compelling program […]
March 13, 2023
marketing webinar

Upcoming Webinars about the Latest Higher Ed Marketing Tools that Change Everything

Concerned about student enrollments? Have you seen other institutions providing new program and careers data on their program pages but aren't sure how to keep up (and stay within budget)? Expensive custom development projects are becoming a thing of the past now that affordable plugins are available to more quickly accomplish student recruitment goals. Haven't […]
March 7, 2023
marketing plugins that replace website projects

From Custom Code to Plugins - Cut Higher Ed Recruiting Costs with Smart Tech Investments

Invisible Us, a division of the established higher education marketing agency Verified Studios, was created to make higher ed marketing easier and more cost-effective. Through dozens of custom projects, building websites and running marketing campaigns for higher ed institutions of all sizes, two important truths emerged:  1) All our clients had very similar needs, and  […]
March 3, 2023
why college websites are providing career sdata

What's Behind the Higher Ed Career Data Craze?

COVID, the Great Resignation, and now maybe a recession… a lot has happened in the last few years, and these changes have impacted academic program marketing. Fewer high school graduates are enrolling in college, and career-changers are evaluating educational programs with a curious-but-suspicious eye.  As you’re adjusting to the new demands, there’s one significant change […]
February 16, 2023
Higher education digital marketing strategies for 2023

Top 5 Higher Ed Digital Marketing Strategies for 2023

2023 is underway and the word “recession” is on everybody’s mind. Driven by this economic climate and accelerated by technological advancements, a slew of new higher education marketing challenges are emerging.  Prospective students expect more assurances from academic programs. Ranking with SEO has become tougher. PPC marketing has become more competitive. And everybody is using […]
February 8, 2023
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